In the realm of business, his is often a great success story: a story of someone who rises from obscurity, or humble beginnings to amazing achievement, recognition, or extraordinary success. The real highlight for many business owners and entrepreneurs, when it comes to business development and growth, is when they witness their own story come to life through the success of others. This is where the true story of success begins. It may not be so much the story as the journey that leads to that success.
There are a plethora of case studies available on almost any topic you can think of. A case study is simply a story that tells the story of how something happened rather than an explanation of the same event. Many people use case studies to illustrate points they are making in their own businesses, or to show why certain decisions were made. There are those who will take advantage of the opportunity presented by a case study to teach something to others, such as financial management. Here are some ideas on how to use case studies in your own business development and marketing efforts.
Case studies can be used in almost every situation where you would normally conduct an interview. For example, if you were interviewing a potential candidate for a job, you might want to include some information about previous jobs, their strengths and weaknesses, their work ethic and values, etc. The key to making your case study interesting and captivating is to make sure that you don’t just dump all the information at the end; it has to be well organized in order to hold the reader’s interest. Another way to approach an interview question with a success story is to use questions that ask about the specific experiences that led up to the current success. This is especially important if it was trial and error before you finally found your perfect match; you want to show your reader how things started turning around.
Another way to tell a success story is to create a catchy headline for your profile page on your networking website. If you already have a profile, you may simply expand upon it and add some more highlights to your resume. For example, “My twenty-two years of experience in sales and marketing make me the absolute perfect fit for your business.” These headlines will grab people’s attention because they relate to what you are promising. It is important that you use a good headline to really get your point across; if you don’t have one, you will likely lose some serious business.
To really give your personality the best answers for your interview questions, you need to come off as real. If you’re not, you will look like you are hiding behind a nickname or you will sound like you are saying, “ums,” instead of saying, “I am so excited to be working in this awesome place!” In order to really shine when answering, you need to show your readers that you are an expert in your field; people will naturally want to learn more about you and want to build a long term business with you. You can start by posting some of your best answers for the question you are asked for in your business Facebook page. If you have an easy way to answer these types of questions, it will send the reader into a ‘click here to learn more’ type of mindset. If you answer these questions with some fluff, it will sound as though you are not very knowledgeable about your job!
When you are ready to start creating your success stories, you have many resources at hand. One is to simply write down how you feel every time you accomplish something. Then, start comparing these feelings to your goals. This will help you identify areas where you need improvement and figure out what you can do to change those areas to become more successful! You will also discover areas that seem to deter you from achieving your goals; once you identify the reasons, you can do something about it. The most successful entrepreneurs usually have some sort of success story that is related to their success!